This is a word file I've been writing to help with research in regards to client project -->
Client Project Initial Research
Background to file sharing and Internet piracy
http://en.wikipedia.org/wiki/File_sharing
A short intro to file sharing.
http://arstechnica.com/tech-policy/news/2007/10/riaa-shifts-legal-battle-to-a-new-front-sues-usenet-access-provider.ars
RIAA starts to sue Usenet providers moving away from p2p focus.
http://www.usenet.com/usenet.html
A provider for Usenet. Proposes access to articles and discussion forums on UseNet
http://www.computerworlduk.com/management/online/e-business/news/index.cfm?newsid=13443
Internet users are converting from p2p to UseNet and file hosting for illegal downloading. Reasons for this maybe because of lawsuit actions taken by the entertainment industry. Results we commissioned by Ipoque
http://www.ipoque.com/company
Ipoque is a company that offers products that allow you to view data traffic. These products can measure peer to peer (p2p), Instant messaging (IM), Voice over IP (VoIP) and more.
http://www.pcadvisor.co.uk/news/index.cfm?newsid=103218
Lady who uploaded a game got fined £16,000 in charges.
http://technology.timesonline.co.uk/tol/news/tech_and_web/article721133.ece
Two men prosecuted for uploading over 8000 songs online. Once again uploaded not downloader prosecuted
http://www.dailymail.co.uk/news/article-1046607/Up-25-000-British-illegal-downloaders-
sued-300-games-developers-turn-courts.html
More and more people being prosecuted.
http://www.independent.co.uk/arts-entertainment/music/news/the-net-closes-in-on-internet-piracy-1772820.html
Lots of info on what is being done about Internet piracy.
Wired UK magazine 08/09
New approach to how digital distribution should work alongside Internet piracy to create better sales.
Similar Adverts
http://www.youtube.com/watch?v=2p8o467rWts&feature=player_embedded
Student produced work from Andover College. Not great and a bit long for an advert. Copies’ similar adverts made by the industry. Kinda naff
http://www.youtube.com/watch?v=orEhUEcxHeY
A pro-piracy advert. “Sharing is caring”. Make’s you feel a lot less guilty about illegal downloading. More enjoyable to watch
http://www.youtube.com/watch?v=soRDTbkZSM0&feature=related
Another pro-piracy campaign. “Sharing is fair”. Same comments as above
http://www.youtube.com/watch?v=HmZm8vNHBSU&feature=related
The well know advert of Internet piracy. Often shown at the start of DVD’s. It is loud, annoying and somewhat frustrating to watch.
http://www.youtube.com/watch?v=ALZZx1xmAzg&NR=1&feature=fvwp
Funny spoof highlighting the problems with the above advert
http://www.youtube.com/watch?v=-LkWKvMCzqA&feature=related
Famous actor appealing to stop Internet piracy. Comical and amusing to Jack Black lovers like myself and it did appeal to me greatly because of this reason. However It might not of done if it was anyone else.
http://www.youtube.com/watch?v=lE9-W9JNjio&feature=related
Another verbal reasoning scheme. Except this time its targeted to (I’m guessing) on people aged 15-25.
http://www.youtube.com/watch?v=685wtb-j3xU&NR=1
Another famous person talking about Internet piracy including scare tactics. Once again it was speaker specific, although she may be a big name somewhere she really isn’t to me, so I care a lot less.
http://www.youtube.com/watch?v=wssfl22Hhp4&feature=related
Scare tactics used to stop people downloading. Somewhat ridiculous “Piracy funds terrorism”. Can also notice sounds of jail door slamming, subconscious scare tactics once again. Not enjoyable
Conclusions and suggested ideas for project
• There are many types of online downloading taking place, examples found include: Peer to Peer, UseNet newsgroups, File hosting websites
• It is illegal to upload or download with out copyright permission. It is ok to do these things with copyright permission (obviously, duh) for example, if you already owned a CD.
• Not many people are being prosecuted for Internet piracy in the great scheme of things. However this is becoming more common with public attention
• Those who are being prosecuted are generally the people who upload files for mass distribution rather than people who download these files
• Types of prosecution include: fines, IP and web provider restrictions, Prison
• The act of aggressive court proceedings by the entertainment industry in regards to internet piracy has suggested a decrease in illegal activity
• It was also suggested that decreases have been because of users migrating to other forms of online downloading such as UseNet and file hosting websites, rather than p2p services
• Therefore piracy has not ultimately been affected by court proceedings
• Other suggestions also show how internet piracy and file sharing has improved sales of music
• Many adverts trying to promote anti-piracy are fairly negative, choosing to scare the viewers. This is not only annoying but also depressing for the viewer.
• Some adverts have tried to achieve a more positive outlook, where by using celebrities to appeal to the audience to stop illegal downloading. However this then becomes talent specific, meaning that only people who have high knowledge and respect for the person will accept what they are telling them
• I aim to make a more positive advert without relying on having to verbally tell people to stop downloading. Could be done through the use of powerful metaphors. Could use a comedic or inspiring theme.